About Us

Who we are

nobodycares was born from a room. And from a truth impossible to ignore: we live in an era where everything is showcase and very little is real.
On social media we appear free, but inside we are blocked by the constant need for approval, by the anxiety of appearing perfect, by the fear of not being enough.
That's where we decided to do things differently.
This brand is not just streetwear. It's a way of being in the world.
An invitation to free yourself from the noise, to start hearing again.
To choose to be present, really.
With your own skin, with your own voice, with the people next to you.

Our vision

We want to build a space where you can breathe.
Where no one has to justify their sensitivity, their solitude, their freedom.
nobodycares is not a trend. It's a message you recognize if you're into it.
We believe in authenticity as a daily value.
In the strength of those who don't shout to get noticed, but live with coherence.
We believe in true human relationships: in friendships that are built offline, in love that doesn't need to be shared to exist.
In connections that start with looking into each other's eyes, not in likes.

How we work

Every collection starts from something we feel.
An idea, a tension, a reaction.
We produce little, only what makes sense. Not to sell, but to communicate.
We don't try to please everyone, we try to be true to those who understand us.

Our community

We are not many, but we are real.
We were a small group, and each person who approached brought something of their own.
We are not looking for followers. We are looking for presence.
Those who write to us, criticize us, advise us: it's part of the project.

nobodycares is yours too, if you want.